Agencies will continue to fragment into specialization and continue being these soft network clouds of freelancers located remotely. We rarely have two consecutive projects that are alike, so unless you have a good sales department to sell the work of every member of the team or an already consolidated agency, your agency will suffer and all these creative people will not be doing what they really want to do. I look forward to a world where this is not the norm, though. This model puts a lot of pressure on the creatives, so aggregating in small agencies and co-ops should be more common.
A Little Agency - Sierra Model -
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